The booklet needs to be posted via a link that we provide you.  Please see this short video:

As an option (not critical), If you can manipulate some simple html, you can copy the graphic of the booklet from and the use the link from the video above so that when a site visitor clicks on the booklet graphic, your personalized booklet will download for them.  We do not know if you can use the graphic ad the link in combination on linked in as you can on your own web site.