What to do if the prospect does not answer the phone
Solutions
Call at different times
If you call Mr. Jones every day at 8 AM and he’s busy at 8 AM, then he will never answer the phone. So call at different times of the day-- try 1 PM or try 7 PM which tends to be a very good time.
Call from different phone
You have no idea what shows up on the recipient’s caller ID because you cannot control that (what appears on the call recipient’s callerid is dictated by HIS phone service provider). So maybe, something is showing up on the caller ID and he doesn’t answer. Try calling from different phones, such as your mobile phone or your home landline, etc.
Text the prospect
We estimate 70% of the prospect phone numbers are mobile numbers. Therefore, you can send the prospect a text. Never send a text or ask anyone on the phone, “did you get my booklet.” It’s a bad question. Send it text like this:
“sent you my booklet on IRAs 401(k)s. Was the article on page 6 useful? Joe Smith, ABC Financial”
Or
“sent you the booklet on retirement finances that you requested, did it answer the question you had? Joe Smith, ABC Financial”
If you do not like the idea of texting from your own personal mobile phone, get a free number at voice.google.com
Use Facebook Messenger
Most people have a Facebook account. Sending them a message via Facebook messenger won’t work if the person’s name is very common such as John Smith because there’s a million John Smiths. However, about 1/3 of the prospect names are unique. So you can search on their name and Facebook and maybe 10 people with that name will pop up. But then, you can search by city and find your prospect. Then, you can send them a message on Facebook messenger. And since Facebook messenger is not limited to 160 characters like a text, you can send longer message such as:
“Hi Mr. Jamison, Bob Planner here at ABC Financial. I sent the booklet you requested on long-term care. Did the article on page 6 or page 8 answer your questions? By the way, you live in (name of town) and I am over here in (name of town) so we’re almost neighbors.”